4 major development trends of pet food packaging: multi-functional packaging may become mainstream.
As pet parents continue to regard pets as members of the family, they will pay more attention to the quality of pet food when purchasing pet food, and transfer the value that human food focuses on to pet food packaging.
Sustainability of Packaging
With the global emphasis on environmental protection, sustainable development has also become one of the development directions of pet food packaging. Surveys show that contemporary young people are generally willing to pay for environmentally friendly products.
Using smart design and material selection, there are several ways to reduce the environmental impact of packaging, such as finding packaging that is lightweight and typically uses less material. Also, make sure these materials come from renewable and sustainable sources, such as cardboard from responsibly managed forests or plastics made from plants like sugar cane.
Another important sustainability aspect of packaging is its ability to protect food, extend its shelf life and prevent unnecessary waste. Choose a packaging that prevents exposure to light and oxygen to protect the product's taste, color, smell and nutritional value. Aseptic and retort cartons are a good example, a technology that extends shelf life without the need for preservatives or refrigeration.
The European pet food packaging scheme provides a solution for bag recycling. Pet owners can drop waste pet food packaging at designated public delivery points across the country, or directly drop them into the sponsor company for recycling. Once collected in bags, they are sorted, washed and shredded. Any food scraps are composted and packaging materials are converted into small plastic pellets that can be turned into useful plastic items such as park benches, furniture, fence posts or construction applications.
Packaging reflects high-end
Pets are in the hearts of many young people, not only animals, but also family members. Therefore, pet owners want to buy safer and higher-end food for their pets, and they are willing to pay higher prices for this. Pet food brands can seize this opportunity and start from the individual needs of pets and pet owners to meet the psychological needs of different pet families. At the same time, strengthen the use of environmental protection elements in packaging manufacturing to meet consumers' pursuit of different lifestyles.
In the pet food market, there are many different types and brands of pet food. In order to attract consumers, the packaging of pet food is developing towards higher-end patterns and more eye-catching colors. Whether it's formats like pouches and four-seaters, standout graphics or unique finishes and printing techniques, brands are looking for creative "pops" to hit shelves.
Eye-catching graphics, high-quality printing techniques and unique material finishes all show consumers that they are buying a quality product. Popular finishes can enhance purchasing options, such as paper-like varnishes, soft-finish matt, high-gloss or speck-registered varnishes, providing consumers with a visual and tactile experience, giving brand owners an additional opportunity to stand out in the retail environment .
Small size packaging and multifunctional packaging
In people's minds, pet food is often a large package, because large packages are convenient and affordable, and are more suitable for consumers with many pets at home. However, recent studies have found that in order to make it more convenient for consumers to use packaging, pet food has added more options such as small bags or multiple bags.
Cat food, dog food, and pet food are also a kind of food. Small-sized packaging is easier to keep quality and freshness, especially cat food packaging bags, which should not be too large, and cats have small food intake. For the health of cat owners, many pet owners are willing to buy cats in small packages grain.
In addition, there are many kinds of pet food such as cat food and dog food, and there are various forms. Then, the more kinds of cat food and dog food pet food packaging bags, the better, which means that the category of products will increase a lot. For the majority of pet food companies, this low-cost bag can be easily differentiated product positioning and gain greater profits.
Small packaged pet food is safer. Large-size packaged food is prone to moisture problems due to improper storage after opening. Small-size package is more convenient and safer.
In recent years, multi-bag packaging has gained a higher position in the pet food category. For example, the Pedigree brand offers 18 multi-pouches of gravy Pedigree Choice Cuts, with varieties including beef, noodle and vegetable sauces, as well as roast chicken-flavored sauces. The multi-functional packaging is more targeted, for consumers, the nutrition is more comprehensive, and pets are more assured to eat.
The proportion of aluminum foil bags has increased
Based on the material, plastic is one of the most widely used materials for packaging in various end-use industries. PVC, HDPE, PET and other forms of plastic are widely used in the pet food packaging market. The material offers high barrier properties, cost-effectiveness, heat resistance and durable packaging options.
In recent years, plastic is still the main material for pet food packaging, of which pure aluminum foil packaging has developed the fastest.
It has good barrier properties. Block air, block sunlight, block oil, block moisture, almost all substances cannot penetrate; aluminum foil packaging bags have good air tightness; aluminum foil packaging bags have excellent shading properties, as well as good oil resistance and softness.
If pet food is exposed to sunlight for a long time, it will cause it to deteriorate. It is necessary to minimize the contact with sunlight. Also, do not put it in a cool place, as it will deteriorate and become moldy after a period of time. The aluminum foil bag has a good shading effect, which can prolong the shelf life of pet food and avoid deterioration, so the aluminum foil bag for cat food is the best choice.